BF 062 – Bloomers – Noa Arias & Shaula Yemini
PODCAST
Show Notes
Bloomers Intimates – Noa Arias/Shaula Yemini
Bloomers Intimates
Join Stephanie O’Dell, founder of Celebrate The Gray, in conversation with mother/daughter team and founders of Bloomers Intimates, Noa Arias and Shaula Yemini
About Bloomers Intimates
Bloomers Intimates is a mother-daughter team bridging the generational gap between old-fashioned granny panties and modern women’s underwear, for underwear that’s as comfortable as it is stylish. They’re on a mission to make women of all ages look and feel great in their skivvies.
Dr. Shaula Yemini
Dr. Shaula Alexander Yemini is an entrepreneur, an angel investor and advisor to technology startups. In 2021 Yemini transitioned from software to soft-wear, co-founding Bloomers Intimates with her daughter Noa Arias. Bloomers bridge the gap between old-fashioned granny panties and chic women’s panties, producing underwear that’s as comfortable as it is sexy.
Earlier, Yemini founded software developer SMARTS, automating diagnosis of IT system problems, and led it as CEO until its acquisition by EMC. SMARTS counted among its thousands of customers many of the global 1000 enterprises. At SMARTS, Yemini was named as one of 10 “Leaders Among Leaders” in Information Technology by Information Week Magazine, and selected as an Ernst and Young Entrepreneur of the Year. SMARTS was an INC 500 company, a Deloitte & Touche Fast 50 company, and won other prestigious awards.
Prior to founding SMARTS, Yemini was the Senior Manager for Distributed Systems Software Technology at IBM’s T.J. Watson Research Center and earlier, she was an Assistant Professor of Computer Science at NYU’s Courant Institute.
Noa Arias
Noa Arias began her extensive marketing career at L’Oreal Paris, where she was a semi-finalist in the Beauty Shaker Awards for Corporate Excellence. After leaving L’Oreal Paris, she spent nearly a decade in marketing at American Express and has since held senior marketing roles spanning technology and consumer goods. While at American Express, Arias and her husband founded Cribsters.com, a website where parents could find and review childcare providers, which they later sold to a third party.
In her spare time, Arias volunteers in her community, serving on the board of the PTA and various local non-profit organizations. She received her BA from Columbia University and MBA from NYU’s Stern School of Business, with concentrations in marketing and strategy.
SHOW NOTES:
- Meet Noa and Shaula
- Learn about the mission of Bloomers and how & why they founded it
- Learn how their past careers play a part in the success of Bloomers
- Learn how this intergenerational team has learned from each other.
- What have been biggest challenges in building Bloomers
- Hear how Bloomers is leading the charge around age inclusion for women
- Advice to women about finding and following their passion
- What’s next for Bloomers
Where to find Bloomers Intimates
https://www.bloomersintimates.com/
Instagram: @bloomersintimates
FB: Bloomers Intimates
