BF 061 – Sanford Marshall (2)
PODCAST
Show Notes
Sanford Marshall
The Wedding Coach
Sanford Marshall founder and CEO of the Wedding Coach talks about how he had to make a pivot during Covid. His business, which was thriving prior to the pandemic, completely tanked during Covid. No income and bills to pay, not to mention a large group of freelancers who depended on him for work. It all dried up in a matter of days but with all that in mind, Sanford never lost is confidence or desire to recreate his business. Learn about the strategies and tactics he used to reinvent his business.
- Strategies Sanford used to reduce his overhead.
- The importance of having a network and staying in contact with your network.
- Using Covid as a time to reset your business and bring some fun back to your business life.
- Re-evaluate what worked and what didn’t and make the necessary changes.
- Sanford talks about his contingency plan and why it’s important for every small business to be ready.
- The need to always have other revenue streams in your hip pocket.
- How raising the creative bar helped Sanford during lean times.
- Don’t be afraid of the negative thoughts that come in your head. Accept that they will be there and continue to prepare as best you can.
- Utilize your network- reach out and ask questions and look for mentors that can help you.
- If you’re looking to start a side hustle, see who’s doing what you want to do. You don’t have to come up with every idea. Imitation is the greatest form of flattery.
- Everyone has expertise in something. Identify your strengths and come up with a plan.
Listen to the first episode with Sanford Marshall here.
