BF 019 – Annemarie du LeBohn – Iron Butterfly

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Annemarie du LeBohn – Iron Butterfly
Annemarie du LeBohn

Annemarie du Lebohn turned a very traumatic event as a young woman into her life’s calling. The springboard that brought her to that point was participating in her first Ironman competition at the age of forty nine. From that point on, her life started to change.

Before she knew it, Annemarie was on stage for a Ted Talk sharing her story to help others with Post-Traumatic Stress Disorder (PTSD). Her motivational speaking career started to take off.

Annemarie began her career in sports broadcasting, working for Disney (who owned the Anaheim Angels and the Mighty Ducks). She was involved in communications, branding, and cause marketing for the teams. Later she used the skills acquired to start her own company named The Iron Butterfly. Annemarie also worked in the sustainable green real estate market.

Listen to the Brand Fifty podcast to learn about:

• The importance of listening and not ignoring your inner voice.
• What made her finally compete in the Ironman.
• Why we should all pay it forward.
• Understand how cause marketing works.
• How Annemarie works with companies to give back to communities.
• How she turned her skills from her broadcasting career into her own company.
• Understanding PTSD and how to turn it into Post Traumatic Growth.
• Leaning on S.C.O.R.E. a division of the Small Business Administration for help in starting a business.
• Her advocacy for healthy mind, body, and home.
• Finding mentors to help with your weaknesses.
• The need to fail quickly and move on to the next steps.