BF 012 – Caron Beesley – April Marketing

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Show Notes

Caron Beesley – April Marketing
April Marketing

Caron Beesley started her company April Marketing as a sole proprietor in 2007 soon after returning from a vacation in Italy. She had an epiphany. She didn’t know exactly what she wanted to do but she knew she wasn’t going back to her job. Caron’s niche is to supply a list of marketing services to the technology and government sectors focusing on business to business communications.

Listen to Caron explain why she took the leap and hasn’t looked back since making her life changing decision. You’ll hear and learn:

• How it’s possible to acquire enterprise clients without being a large agency.
• Her definition of an entrepreneur is one that we all can embrace to go forward with your own ideas.
• The way doors open up once you take the initial step of going out on your own.
• Leveraging the internet to communicate with clients around the country while being located in North Carolina.
• The way Caron started as a contractor with the company she quit which became her stepping stone in creating April Marketing.
• A business model that works with clients directly and with other marketing agencies.
• Listening to your gut instincts usually brings rewards you otherwise might pass on.
• The power of connections and networking in building up your clientele.
• Building your brand by word of mouth and reputation.
• The way she created a marketing niche in the technology field.
• The road to connecting with and marketing for government agencies.
• Tips on focusing on your daily structure in order to maximize efficiency.
• How she transferred her English literature and publishing education to marketing communications skills.
• The importance of narrowing down the type of clients to seek out that fit your business model.
• Inspiration comes to Caron from talking to peers, clients, and make over shows that transform people’s lives.