BF 007 – Liz Schoeben – CASSY
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Show Notes
Liz Schoeben – CASSY – Counseling and Support Services for Youth
CASSY Bay Area
CASSY SoCal
Liz started her career in finance at Wells Fargo, but because of the volunteering time set up through the company, Liz found her true calling as a therapist for young adults. After being a therapist for fifteen years she saw a need for mental health support in middle and high schools. Her drive and passion was the catalyst to start CASSY, a non-profit organization which administers professional therapy and counseling to students.
Listen to how Liz’s finance experience was a necessity in starting a non-profit. Liz is the perfect example of how to let your passion lead the way in overcoming obstacles on the way to establishing a successful business.
Since conducting this interview over a year ago which focused on the original launch of CASSY Bay Area, Liz couldn’t stay away from her desire to help young adults. Liz has recently started a CASSY in Southern California.
In this episode, you’ll learn:
- How her finance and therapy careers came together to launch CASSY.
- The uniqueness of CASSY compared to other counseling models.
- How a non-profit must be treated as a business and how it differs from a traditional business.
- How she transitioned from idea to implementation.
- How she used the internet to educate herself on almost every aspect of the company.
- How she marketed CASSY differently than most non-profits.
- When to let go of the reigns and let your team carry on the work.
- The ways she overcame budget concerns for some school districts.
- How non-profit organizations work together with the one goal of providing support for youths in need.
